A Picture Paints a Thousand Words
Attract the right tenants to your available listings to maximize commercial property revenue.
Using effective wording and description in advertising, whether for rental of property or business services, is undeniably important. However, taking advantage of the equally important power of visual communication increases your chances of getting noticed more quickly and landing the most suitable tenants or buyers for your available listings.
The advantage of using pictures to words is its efficiency and speed in conveying an idea or describing a product. Case in point is the pervasiveness of infographics to illustrate complex concepts and statistics quickly and succinctly. It’s the way our brains work. In business especially, marketers have recognized the need to transition to more image-centric strategies in order to stay relevant and keep their target audience engaged.
“Articles with images are read almost 95% more often than straight text articles.”
Studies have shown that consumers are more likely to contact a business when internet search results bring up images of their product. Articles with images are read almost 95% more often than straight text articles. The more people look at your listing, the greater your pool of prospective tenants or buyers.
People feel more at ease and more trusting when you’re willing to show them what’s available. No matter how eloquent your words are in describing a location, the use of a good quality photograph epitomizes “seeing is believing.”
Here are a few tips to maximize the impact of your images.
QUALITY photos should be used and not something taken with a 5 megapixel smart phone! Use high resolution images. If it’s in your budget, hire a photographer. If it’s not, use a high resolution camera and, if necessary, a tripod to avoid the blurry shots.
Use proper lighting for both exterior and interior shots. You’re proving you have nothing to hide.
Clean and tidy! Put your listing’s best face forward! Make sure the property looks well-maintained and clean. Even if you are only an office in a larger building, showing that the overall management and care of grounds and facilities will lend credibility to your ad as well as attract the right tenants. Remember:
“There Is No Second Chance To Make A First Impression”